Creating your very own SEO strategy isn’t a new challenge for businesses in London but it is a difficult one and if the basics are wrong, it could end up costing firms a fortune.
While understanding SEO itself can be tricky, it’s also important to keep up to date with its ever evolving nature. For example; Google is constantly updating their algorithm which will have a huge impact on any website and that’s why it’s important to ensure you have a good, professional SEO services company. UK firms are beginning to feel the pressure of fierce competition and that’s why so many are unsurprisingly turning to SEO.
By choosing one of the best SEO companies London has to offer you can be sure you won’t be making these 10 SEO mistakes when you design your strategy.
1. Forgetting mobile users
More and more businesses continue to run SEO campaigns without even considering mobile users and mobile traffic which is a key component within any strategy.
2. Poor website structure
When designing your website structure it’s important to keep SEO and search in mind as it will ensure your website is even and unique, leading it to rank higher. With this in mind, it’s important to ensure you call upon one of the SEO companies London has available for any advice or guidance.
3. Poor objectives
You can’t simply measure your SEO success by your rankings, yet that’s what firms will often do if they don’t have an SEO company guiding them. A good SEO campaign will be broken down into quarterly segments to be reviewed.
4. Duplicate tags and meta-data
Just like all content must be unique so do tags and meta-data. If Google sees that your meta or tags are duplicate you will never succeed on its search engine ranking.
5. Carrying out a site migration without telling Google
Never do this. If you’re choosing to migrate your website onto a new domain or re-launching it on a new platform – with new URLs – you should be informing Google. This will prevent any 404s or 301 redirects and therefore save your SEO campaign.
6. Forgetting to use Webmaster Tools
While your firm may be spending hours and money on cutting tech for your website, it will all mean nothing without using Webmaster Tools properly. In fact, Webmaster Tools is so important that many SEO companies rely solely on it to inform them of any technical issues.
7. Not updating sitemaps
Your sitemap is crucial and therefore it’s important to constantly be updating it if you have new pages/URLs as it will update the search engines that these pages exist.
8. Moving a website to a new platform without considering SEO
BIG mistake! The best thing to keep in mind is that no matter what you choose to do with your website, you should have SEO in the back of your mind. If you get this migration wrong, you won’t only lose rankings but also traffic and conversions.
9. Duplicate content
Your SEO company will drum this into you; never use duplicate content!
10. Underestimating the time it takes to deliver SEO
Whether you handle your SEO campaign internally or externally you should be aware of the time and money it takes to deliver it successfully. By choosing one of the professional SEO companies London has on offer you can be sure of regular updates on progress which can become extremely handy.
Whether you decide to use one of the cheap SEO companies London has or manage your SEO internally, beware of making these mistakes!