SEO is a big part of modern business but, despite its popularity, mistakes are still being made.
If you want to give yourself the best chance of success then our SEO services in London can be a great help. Don’t just take our word for it though – take a look at these three common mistakes which SEO services in UK regions can help you avoid.
1. Wrong indexing
If you main website is not indexed or your dev site is indexed then you have committed a cardinal SEO sin. Luckily, it’s fairly straightforward to fix and you just need to block the content on your dev site and leave your main site fully visible.
To do this you can use a robots directive which blocks all dev/staging content or a meta noindex tag on each dev page.
Professional SEO services in London can help you understand this in a little more detail if necessary.
2. URL changes
Chances are there has been a time when you’ve changed the destination URL for a specific page or online content. No big deal right? Well, what about its impact on SEO?
Changing URLs can lose you significant web traffic for extended periods of time so if it can be avoided then that’s what we’d recommend. If you do move or change URLs then do everything in your power to keep them visible.
Implementing permanent redirects on relevant pages (those with link equity) is also highly recommended and will prevent any disruption to user experience too.
3. New strategies
Finally, changing strategies or brand messaging can result in huge disruptions to your SEO.
You may decide your new message is more important than previous keyword targeting but just changing the wording of your website without any further consideration can really dent your traffic.
Instead, speak to cheap SEO services in UK territories for more information on how this might affect your page ranking and identify which webpages currently rank the highest and attract the most visitors. See what keywords are targeted here and try and integrate them with your new messaging and strategy.
Whatever you do, remember that these tips are designed to help you get the most from your website but are best implemented by professionals. The best way to avoid common SEO mistakes and get the website your business deserves is by looking for the best SEO services in London and taking advantage of their expertise.