SEO and PPC are two of the most important online marketing tools available to your business. SEO (also known as search engine optimisation) allows you to build up your business’s online visibility through the tactical deployment of keywords, link-building and other techniques that are designed to make your website attractive to search engines’ algorithms. In contrast, PPC (also known as pay per click advertising) is a way of rapidly generating consumer interest through paid adverts, which can appear in the ‘sponsored links’ section of the SERPs or on other, more established websites.
However, many businesses treat their SEO and PPC campaigns as separate projects, which undermines their effectiveness. Here at Beyond Everything, we’d like to provide you with some insight into why it’s important to harmonise and coordinate your SEO and PPC campaigns… and how to do it.
Firstly, it’s important to understand that your business’s online presence is a crucial component of your brand identity. If your PPC ads present one brand identity while your SEO campaign builds another, you may confuse prospective customers, causing them to abandon your site or your business. Alternatively, your SEO efforts and PPC efforts may attract two completely different demographics, at least one of which isn’t well-suited to your products or services. However, by harmonising your PPC and SEO efforts so that they form a single, cohesive campaign, you can create a strong, consumer-friendly brand identity and attract the right customer-base for your business.
There are a wide variety of ways to harmonise your SEO and PPC efforts. For example, it is usually advisable to use the same core keywords in each campaigns in order to attract the same type of customer with both. You should also ensure that your PPC adverts’ colour scheme and graphics match those on your website (which can keep users on your site once they arrive and are therefore crucial to search engine optimisation). You should also include the same brand messages in your PPC and your on-site content. These techniques will help to create a cohesive brand.
Here at Beyond Everything, we offer both SEO services and PPC services. As such, we are perfectly placed to help you create coherent PPC and SEO campaigns that work together seamlessly. If you want to maximise the effectiveness of your SEO and PPC campaign, contact us as soon as possible.
SEO is a process that needs patience to see some visible results. Maybe you are not that patient and want to see some immediate results. Especially if you are a business owner and also have a website for it. There is a solution for it called Pay Per Click. It is a form of internet advertising, in which a website owner puts your website’s link on his/her own website in the form of an attractive title. When this link is clicked and the visitor is directed towards your landing page, a preset amount is paid to that website owner. It is an expensive method and can cost you a lot of money, but the results are immediate and you start to earn more than you spend. First of all, without keyword research you cannot predict how many licks you can expect to get for your budget. Since the average cost per click in Ad words varies in different industries and different keywords, keyword research is the only option you have that can help estimate what your clicks will cost. Keyword research is important even at an early stage of the campaign. This will give you an idea about your average cost and give your campaigns the best opportunity to succeed.
The internet marketing is the new era of marketing. No matter you have an online business or an offline business, you need to promote it on different channels. Nowadays, the best way to advertise your business efficiently is PPC advertisements. PPC stands for pay per click campaign. It is the most important type of internet marketing which has a high return on an investment. This campaign provides an immediate return on your investment and can generate immediate cash flows for your business. Being the most effective way of catching the visitor’s attraction, it demands a solid campaign plan along with the implementation of the campaign. The PPC campaign is carried out by the advertisers. The advertisers need to make payments for the ads published over the internet. The mechanism of the payment is set in such a manner that the advertiser has to pay only when the visitor has clicked on the advertisement to visit the corresponding landing page. While setting up an Ad words search campaign, you need to recognize what you want to actually achieve. When you are setting up ad groups and are in the process of selecting keywords, make sure that the keywords are specific, relevant and are not causing any sort of ambiguity. They should be clear and to the point. When you carry out a keyword research with the goals and objectives of your project in your mind, you are going to able to select keywords that will deliver better results of what you're looking for. When you do a detailed keyword research, you will be able to find relevant keywords that have a good amount of search volume, have a good cost per click, and have greater chances of meeting your campaign goals.
The initial step of PPC campaign is to determine your goal. It totally depends on you that what your goal is. The goal varies from the business to business. The common targeted goals are to increase subscribers, sales or the brand awareness. You should know your direction well before initiating the campaign. If you don’t start with a planned approach, the campaign will lead to the desired results. Defining a budget for a PPC campaign is very important. You should neither allocate small budget nor very large budget. Choosing the suitable budget is the best option. The budget allocated for advertisement is not the expense, rather it is an investment. A successful campaign will eventually yield a greater return on the investment. One of the essence of the PPC campaign is the selection of the right keywords. The promotion of the business can only be done with the appropriate keywords as the searchers search the businesses with the help of the keywords. The keywords should be long tailed, negative and relevant to the business. You should prepare a list of relevant keywords. Conversion Tracking is a very useful and important technique in PPC campaigns. It helps you track that how many of your services were sold through a PPC campaign and helps you determine whether this campaign was worth your investment or not. Don’t choose highly searched keywords unless you have a huge budget for your campaign. Highly searched keywords are targeted by many campaigns, so it means a very tough competition. And to beat this competition you’ll have to spend huge sums of money just to target a single keyword. Don’t underestimate your competitors. Some business owners are willing to pay any amount of money to get their ads placed on top. But don’t be over competitive. Keep it healthy and within your budget. If you are a London based company and looking for PPC on Google, PPC company London, paid search specialists, pay per click London or best PPC service in London and UK, then you must visit www.beyondeverything.co.uk right now!