Earlier on 13th May 2013, Matt Cutts published a new post on his blog titled “What to expect in SEO in the coming months”. This gave a clear indication to many webmasters about what’s next coming their way for the website. In last SMX Conference, huge speculations on Social media optimization were made and many campaign activities were under the scanner, though nothing happened on that front until now.
And, on 23rd May 2013 – Matt Cutts tweeted
It was revealed that the off-page update was finally switched on following weeks of speculation as to when the update would be actioned and sources show that Google’s Matt Cutts revealed that an expected 2.3% of English based terms were going to be being affected by the Penguin 2.0 roll out.
Google Penguin has been an integral part of the war against spam that Google have pledged in order to eliminate black-hat techniques driven websites from their SERPs and combined with the release of rolling updates of Google Panda (on-page algorithm), the fight for a cleaner search engine is firmly in motion however there is much more to come if a previous Webmaster Help video is anything to go by.
Although the release of the new generation of Google Penguin is now already in place, the video seems to hint towards further filtering alterations that the search engine giants are working on and from what we can see within the search engine results at the moment in time, many of those are still to come.
Many site owners indicated their opinion towards how they expected Google Penguin update would help to clean up the spam linkage traffic across the web. However, it seems that some of the results that still feature within the search are spam produced sites that have clearly seen many computerized inbound links pressured into a link in order to control the rankings.
But, it looks like there is a shake up still awaiting to happen and it will be coming in the near future but meanwhile make sure that you are keeping your backlinks and marketing initiatives as fresh as possible because there is no way that Google have completed the fight for spam linking yet.