For most online businesses search engine traffic is really important and a vital part of their business and sales model.
However, achieving high rankings on Google isn’t as easy as it used to be as many things have changed, meaning the more spammy links you have, the more you’re likely to be penalised.
Whether you are using a UK SEO company to help you along your way or are choosing to do it in house, it’s important to understand and acknowledge the power a penalty can have on your website. According to Google’s SEO guru, Matt Cutts, Google is initiating over 400,000 manual actions every single month so it’s important to ensure you are practising good SEO.
Here we are going to talk you through the two main Google algorithms set to potentially destroy any website that is practising the wrong SEO methods: Panda and Penguin. They sound pretty cute and adorable right? You couldn’t be more wrong.
While there are a variety of London SEO services available who can educate you, it’s worth reading on...
What is Google Panda?
The Google Panda update is here. It’s inevitable. And it won’t stop. This is one of Google’s most well known search engine algorithms, known very well for removing businesses from Google.
This algorithm is based around spam content and keyword stuffing on your website and your blog, while any UK SEO company will discourage this; many websites do it without even noticing.
Here are five key tips to help you combat the Panda algorithm and keep your website safe:
1. Separate your low quality content – you can do this by blocking the indexing of any low quality content on your website. You should also double check whether your website has any duplicate content or H1/H2 tags and change this
2. Focus on unique content – the whole point of Panda is to stop content farms from duplicating and spinning content, so steer clear of this
3. Concentrate on authority – trust and authority matter to Panda so keep this in mind. This should also be acknowledged when you are link building
4. Don’t over advertise – It’s important to ensure that you don’t have too many ads on your website as this can reduce page load speed and user experience
5. Track Panda updates – It’s really important to keep on top of the latest algorithms. So study the latest updates and try to cater for the next one; your UK SEO company should be able to do this for you
What is Google Penguin?
Google Penguin update is largely based upon those websites that are spamming the search results by purchasing bad links and practising black hat SEO. Once the Penguin algorithm is rolled out you will see a large number – if not all – of websites practising this method removed from the search results all together or simply demoted.
Here are three tips to help you keep Penguin safe:
1. Don’t purchase spammy links – stay well away from any purchased links as this will be caught by the algorithm immediately and ruin your SEO campaign
2. Link build carefully – when beginning your link building strategy you should only be working with high quality websites that have a higher page rank than your own. Steer clear of any discredited and spammy websites as this will cause you to get hit by the next update
3. Good content – the best way to get authoritative sites and bloggers to link to your website is to create fresh, unique content that they will want to share.
It is really important that you remain on top of Google’s game and ensure that you know what they are planning for their next attack.
The best UK SEO company can help you with this and there are plenty of affordable options available for those interested in these services.
Any good UK SEO company will ensure that your campaign is as organic and natural as possible without employing any black hat tricks. So, be sure to keep researching what is going on in the SEO fore and keep pumping out that quality content to get the attention you want...for the right reasons.
Search engine optimisation (SEO) has the ability to empower small to medium sized businesses (SMEs) due to its ability to provide your website with exposure online. With 93% of user experiences beginning with the use of a search engine, SEO can be an important step in the right direction for many smaller organisations.
With the large number of SEO services in London readily available, there is no reason for any organisation to be lagging behind when it comes to search engine rankings.
What is SEO?
For those who are new to the fore of digital marketing for a smaller business, here is everything you need to know about search engine optimisation. London firms are increasingly employing the use of SEO and geo-targeting in a plight to compete with the vast number of organisations in the local area.
Getting placed at the top of the Google search results (SERPs) will depend largely on the quality of your website and your relevance to the keyword being searched. It will also depend on the content you have on your website along with how it is presented and organised.
Other facts that can impact your SEO status will be the number and quality of back links you have pointing to your website. Back links simply serve as signals to Google to demonstrate how popular you are. However, if these back links are of poor quality, Google will assume your website is also in the same league.
Why should SMEs practise SEO?
The majority of consumers will use a search engine to find the product of service they are after and as a result, it is important for SMEs to take advantage of the SEO services in London and begin practising this form of advertising. SEO, like PPC, will provide your website with a great deal more exposure to the user, meaning they are more likely to see and click on your website.
Moreover, the more natural, organic SEO you practise, the more authority your website will gain; raising its profile and rankings on Google and other search engines.
Find your keywords
Once you have finally given in to the benefits search engine optimisation can bring and chosen what SEO services in London you want to use; it’s time to find your keywords. Choosing your keywords is a huge part of any SEO and indeed, PPC campaign, so it’s really important to get this right and spend time on it.
Bounce rate is often a true indicator of how engaging your landing pages are to your consumers and is therefore a crucial measurement that should be looked at on a regular basis.
If your landing page is simply a huge block of text, you are extremely likely to have a high bounce rate on that specific page; this is something that will be managed by your PPC company.
London is a huge location to have your PPC switched on in and therefore it is vital that you ensure the page your PPC campaign is leading to is worth the visit from the user.
While it is important that the user views your landing page, the entire point of PPC in general is to ensure the consumer performs a certain action; either to fill in a submission form or call your business.
In order to accomplish this with your pay per click agency, UK businesses should take on board the following tips.
1. Your landing page should be relevant to the keyword search
Relevance is essential to any PPC campaign and is therefore central to the success or failure of the overall promotion of your business.
For example, if you sell beauty products but appear in the SERPs for mobile phone accessories, your bounce rate will be extremely high as this is not what the users will be looking for.
It is absolutely crucial that keyword research has been conducted by your PPC company. London is the location where a great deal of keywords are searched on a regular basis, therefore if you are geo-targeting, it is vital that you are relevant to the keyword searches being made, otherwise you could find your PPC campaign to be very expensive.
2. Target your keywords with a narrow focus
When you are choosing your keywords, it is important to really determine what keywords you would like to be found for. For example - carrying on from the beauty product example - if you sell mascara, you will also want to come up in the SERPs for “mascara” or “black mascara” as well as “beauty products”.
By ensuring your searches are narrow, you can be sure that the users approaching your website have a high chance of turning into a customer.
You will also find long-tail keywords extremely beneficial, for example “moisturising cream for women” to maximise the relevancy of your site.
3. Converting? Ensure there are conversion points on the page
It is important to acknowledge that the user’s attention span is extremely limited and therefore, if they can’t find what they’re looking for in the first few seconds of landing on the page, they’re likely to leave.
If your landing page is simply information about your product, without any call to actions, you’re asking for a bounce. So, always include a prominent call to action on all landing pages to maximise the success of your PPC campaign. This tip will also be advised by your pay per click agency, UK e-commerce businesses should specifically take this on board.
4. Keyword management
After you have had your campaign running for a few weeks, analysis can be conducted on how each keyword is functioning, this is normally done by a top PPC company, London businesses who are geo-targeting should especially take advantage of this service.
This analysis and keyword management should be an ongoing task to ensure that any changes to keywords can be done immediately without wasting time or money.
With these four tips along with a dedicated, professional PPC company, London businesses are sure to find themselves with a successful PPC campaign.
If you own a local business you will understand the challenges that come with a geo-targeting SEO campaign that can test even the best SEO company. UK businesses are coming to rely upon geo-targeting SEO strategies more than ever before due to the change in user attitudes and behaviour.
More users would prefer to use a local company or business and are therefore searching in their local proximity for just what they need.
As a result, it’s important for businesses to be at the top of their game and ensure their business is everywhere their potential customers are.
Local rankings are different
Most SEO companies in UK will teach you all you have to know with regards to how companies are ranked when it comes to local SEO. However, just as a quick tip, these are the ranking facts you need to take on board:
· On-page signals – 21%
· Link signals – 18.3%
· External local signals – 15.5%
· Business signals – 14.7%
· Review signals – 9.8%
· Personalisation – 8.4%
· Behavioural/mobile signals – 6.9%
· Social signals – 5.8%
In order to be successful in your local campaign, SEO companies in UK will focus predominantly on reviews, local citations and local NAP (name, address and phone number) citations rather than link building.
Here are some quick steps to get you on your way:
1. Add your business to Google
If you haven’t done this already, you need to claim your business on Google to ensure it comes up in the local business searches. Once you have set this up, you should include the following:
· Add a long, unique business description including links
· Choose the correct category for your business
· Upload as many business photos as you can
· Add a local phone number
· Add your business address; ensure this is consistent with what is on your website
· Add your opening times
2. Get NAP citations
NAP citations are a hot topic with even the best SEO company. UK business should always be consistent when it comes to gaining NAP citations and this is advice you can expect from all experts.
You should ensure that you have your full NAP across every page of your website; this could be at the bottom or the top; wherever you choose.
You should then ensure you have schema mark up which you can get via going to schema.org. This will provide all search engines with your NAP information to help with local search rankings.
3. Gain local reviews
Reviews are vital to climbing the ranking ladder and making it to number one. By ensuring that you choose the best SEO company, UK organisations will be provided with all the information they need on how to gain the maximum amount of reviews. However, don’t just focus on getting reviews to your Google places page; focus on using Yelp, Yellow Pages and other local directories.
4. On page local SEO factors
It is important to acknowledge that on-page factors will also contribute to your ranking success and therefore, it is worth knowing that by including your keyword and the location in H1 and H2 tags throughout your site, you can increase your rankings.
For example: Washing Machines in London
You can also add this format to URLs and ALT tags to help boost your Google presence.
When choosing what company to work with, it is essential that you understand their methods and reasoning behind any changes they make to your website. By choosing the very best SEO company, UK businesses both large and small are sure to prosper with the use of local SEO. 2 Hqjkfdngrhgdffvrrfuiolio;o;o