While it’s important to choose a trustworthy SEO services company, UK firms must first understand themselves, how SEO works and the essentials behind achieving success from their campaign.
Search engine optimisation or SEO is one of the most successful ways to attract visitors and potential customers to your website.
With millions of people using search engines like Google everyday to find what they’re looking for, it’s more important than ever before to have a fully optimised website to ensure you don’t miss out on any potential customers; hence why many businesses choose to use SEO companies. London is a hotspot for businesses but so few really understand how to run a successful SEO campaign, in light of this, here are a few tips on how to achieve real SEO success.
The best way to think about SEO is simply PR to your website.
Tip 1: Keyword research
Customers are searching for your products and services online however in order to rank in the SERPs for what you offer you must find out what they are inputting into Google. This is where keyword research comes in and is usually carried out by SEO companies. London firms will also find they should place the location “London” behind any key terms in order to generate localised traffic.
The best tool to use when conducting your keyword research is the Google Adwords Keyword Tool where you can find out how many searches each word receives and target the most searched terms.
Tip 2: Great content
Once you have found out what customers are searching for you can ensure you are creating good quality content that matches. Upon creating your web page it’s important that all content created is interesting and unique; would you want to read it? Does it add value to your website?
Content on the website can be created by successful SEO companies; London firms therefore don’t need to panic about doing this your end.
Tip 3: Make your website accessible
Once you have created your content and placed it online, it’s important to ensure search engines can actually find it, if not, you’ve just wasted precious time. In order for search engines to be able to crawl your website you must have a sitemap in place and submit this to Google Webmaster Tools.
Upon doing this you should notice that your website is being crawled by the search engine and as a result, beginning to rank higher than before.
Tip 4: Build some links
Link building is essential for SEO to be a success and as a result, this is largely why you will turn to SEO companies. London business directories are a great way to begin building your public profile and getting your website some link love so begin there (if you’re based in London of course!).
While you’re link building it’s also essential that you complement this with social media; the more social you are the more link love you will receive.
While there is a lot to SEO, there are a number of SEO companies in London that will be able to provide you and your business with the tools and techniques you need.
Content is king in SEO. However, when it comes to creating quality content that will benefit an SEO campaign, many organisations simply don’t know what they need to do or the importance of it and this is just one reason so many businesses are opting for an SEO company in London.
Google recently leaked their latest version of Google’s Quality Rating Guidelines – which they use to determine the quality of your website – providing information on how the search engine determines the quality of your website. Information that SEO companies in UK will no doubt be aware of.
Here, we will look at how to create content that will affect your SEO campaign in a positive way, giving Google something interesting to read, ultimately leading to your website climbing the search engine ladder to the number one position.
Content must highlight your site’s purpose
One of the main aspects Google will consider when determining your website’s quality is its purpose. Determining the purpose of a website will help Google understand its audience which in turn will ensure it appears for the relevant audience and search terms.
Content is key to ensuring Google understands what your website is and why it’s live, you can do this by writing an “about us” page or having a blog. Your SEO company in London will be able to advise you on the structure of your site.
No matter what your website’s function is, it’s vital that you include this within your content.
What is your site’s format?
The other way Google will determine the quality of your website is based on how the overall site is constructed. Google breaks all content on each page into three categories: Main Content, Supplementary Content and advertisements.
The main content section of each page is simply the body of the web page, which usually contains information that explains the page’s purpose. This could include an article, a blog post or product information.
This section of the page should be easy to recognise from the users point of view, while the content should be informative and at least 500 words to ensure Google provides you with a higher quality rating.
The supplementary content within a web page will include any information separate from the main content that functions to help the user or enhance the user experience. This can include headers, footers, navigation bars, related articles or posts etc.
Advertisements are simply any content or links included on your web page for the simple purpose of making money. These ads can negatively affect a site’s quality rating if it distracts the user.
SEO content tips
Now that you understand how Google rates your content to decide how trustworthy your website is, it’s important to ensure both you and your SEO company in London understand how to create the best, top quality content, here are some useful tips:
1. Before you begin, plan what you’re going to write
2. Try to schedule blog posts for certain days of the week to ensure your website is always getting fresh content for Google to crawl
3. Ensure your content is interesting and of value to your users and target audience
4. Research your audience and provide them with what they want; provide clear information and stick to the point, try to steer clear of sales pitches
5. Think of the user experience, if your content is over 1,000 words you should think about adding images and widgets
6. Always proof your work to ensure there are no mistakes or spelling errors as that can make you appear unprofessional and untrustworthy
Content is essential to any SEO campaign and by choosing a professional SEO company in London and writing quality content you’re sure to benefit from SEO success!
The Interactive Advertising Bureau (IAB) has launched their new IAB Digital Data Solutions Certification Programme, aimed at ensuring that digital marketing professionals and ad operations in UK businesses are capable of data management.
This new certification is vital for businesses in ad ops as it is a sector which demands a critical eye and data expertise due to the industry being largely dependent upon data driven marketing techniques, such as programmatic buying and selling.
The overall aim of this certification is to lay the foundation of guidance to all marketers, publishers, vendors and agencies, ensuring they have the expertise required to make interactive advertising much more efficient.
Experian becomes the first to try out the certification
Experian Marketing Services – the leader in data analytics and marketing technology – will become the very first organisation to put their ad operations in London along with their programmatic teams through the programme.
Why have Experian decided to take part in this new certification? Due to the complex amount of information readily available today, advertisers need clarity and assurance and this, they believe, will be gained through the IAB certification.
With data convergence fast becoming the most important change to be made in marketing and advertising since the digital revolution, the IAB programme is set to teach ad operations in UK businesses the skills required to achieve their goals in the new digital media world.
Ad operations teams need to stay ahead of the game
This new IAB certification is without a doubt a clear reminder that ad operations in UK organisations must stay ahead of the game and remain up to date with the latest tools and trends spanning the data landscape.
The new IAB programme will teach such professionals the following:
· How to establish data policies
· Managing data supply
· Creating data products
· Development client data solutions
· Activating data integrations
· Data analytics
The course won’t include any formal coursework however, the IAB are planning on offering basic and advanced data classes in the upcoming future to ensure that all ad operations in UK organisations are up to date.
The IAB recommend these classes for all individuals with at least two years experience in the data analytics field and those who are required to possess broad skills and abilities in understanding data lifecycles and security.
The future for ad operations in UK
This new IAB certification is just the first step into the future for the world of ad ops, simply because it ensures that each and every individual involved in the ad operations in UK sector is equipped with the information and tools to manage data and data products in today’s digital world.
With ad operations in UK firms becoming increasingly important to the business ecosystem, it’s crucial that each member of the team has the knowledge and skills behind them.
It’s the time of year for APAC to release their digital marketing stats for all digital marketing companies in UK to benefit from.
Read carefully to ensure that you understand what’s going on in the world of digital marketing and ecommerce in 2015.
Singapore is off to a promising start
Singapore has been found to be a promising ecommerce market for UK retailers who are looking to sell their products and services abroad, according to the latest report by Borderfree. In fact, the country has been named a “very attractive” market for this kind of cross-border ecommerce due to the average household having the highest disposable income in Asia.
Moreover, if you’re thinking of using one of the digital marketing companies, London should look out! As much as 50% of Singaporeans buy from abroad during their online shopping extravaganza.
With this in mind, the country’s current retail ecommerce spending now stands at £2.8 billion with 50% of traffic unsurprisingly coming from mobile devices.
It’s time to advertise to WeChat users
According to a report by GlobalWebIndex; WeChat users are the most active mobile shoppers in the world. The survey of 170,000 users in 32 countries found that 67% had made an online purchase via their mobile compared to just 45% on Whatsapp and 36% on Facebook.
Looks like we need to tell our digital marketing companies in UK to target new users!
WhatsApp excites the younger generations
A report by Nielsen and Economic Times of 15-26 year olds in seven cities in India also found that the younger generations in the country consider the likes of WhatsApp and Facebook to be the most exciting brands in the world.
Making up the rest of their top ten were:
The ecommerce market in India is also set to reach a whopping $100 billion by 2020 – according to predictions from the Confederation of Indian Industry – a huge increase from the $2.9 billion in 2013 due to the digital marketing strategies their digital marketing companies have in place.
Mobile commerce is also popular
What digital marketing companies in UK need to realise is that it doesn’t just stop at ecommerce, but rather m-commerce has also begun to take off in South Korea. In fact, m-commerce now accounts for a third of online purchased made according to a report by McKinsey.
China is also a part of this new phenomenon with mobile commerce increasing by a massive 168% in Q1 year-on-year.
Ecommerce isn’t for everyone
According to a Rackspace survey of 1,000 online shoppers in Australia and New Zealand, a large 45% abandoned their virtual baskets before purchasing while a further 47% had gone to a different website to purchase the same product.
Perhaps more worryingly though 29% of respondents said they had given up on ecommerce completely due to a poor user experience, something experienced digital marketing companies in UK need to improve on.