SEO isn’t about simply creating good content for the search engines to index. There’s much more to it.
What many fail to realise is that content marketing and SEO can work incredibly well together when executed properly. With a good strategy in search engine optimisation, London firms can guarantee their content marketing efforts won’t be wasted.
So what are you waiting for? Here are eight ways in which your content marketing plan and SEO campaign can work hand in hand.
1. Creating original, quality content
While thin or spun content may have worked for Google’s crawling spiders many years ago – it doesn’t now. Weak content that’s produced to make up the numbers will not work from a content marketing perspective simply because it won’t attract and engage readers.
Instead, you will find that many SEO companies in London will create original and engaging content that will set you apart from your competitors as it gives search engines something to index that can’t be found anywhere else.
This will in turn keep your audience engaged and more likely to share your innovative content.
2. Evergreen content and SEO
Creating evergreen content is a fantastic strategy for improving SEO and search engine rankings along with making your website much more useful to the user.
SEO companies in London will often recommend creating a good amount of this kind of content along with more time specific articles in order to improve traffic and Google rankings.
3. Keyword research
Keyword research is absolutely vital for content marketing and SEO to work well together.
To begin with, the quality has to be in the content you produce but you should also ensure that the content – complete with the keywords – gets the exposure it deserves.
In order to do this you should ensure that your content contains exact match terms and long tail keywords to answer search queries effectively.
4. Monitor keyword goals
Once you’ve created the content with the targeted keywords, it’s now time to work out whether it’s boosting your SEO success.
Now, most SEO companies in London will provide you with regular reports and analysis but you should be keeping your eye on this. Don’t expect to see results overnight however as many keywords could be quite competitive and take some time to yield positive results.
5. Link building
Good content attracts good links so keep this in mind! Ensure your quality content is distributed properly and you’ll have no problem building on your backlink profile.
6. Internal linking
Content is fantastic for SEO when it comes to internal linking. For example, if you’re posting an article on your blog then ensure you link using anchor text to another page on your website.
This increases dwell time and encourages further exploration of the site.
Always measure the effects your content has had on your SEO goals. You can do this via a number of useful tools including Google Analytics and find out if there were any increases in traffic or changes to bounce rate.
8. Content headlines
Your content headlines should always be descriptive and interesting – something that’s going to make users want to click, read and share the article. Most experienced SEO companies in London can advise on this to help you along the way.
SEO and content are distinct disciplines that require different skills and knowledge however they do work extremely well together when performed correctly. As a result, most good SEO companies in London will often provide both services in order to really improve your campaign.