Search engine optimisation is one of the trickiest aspects of online marketing. Search engine algorithms are constantly being changed and updated, while the type of words and phrases web users search for are constantly in flux. If you run your SEO campaign effectively, you can rapidly attract huge numbers of new viewers and climb towards the top of the SERPs. However, if you misjudge any part of your SEO strategy, your site is likely to remain stuck at the bottom of the results pages. Furthermore, search engines may penalise you under certain circumstances and drive your site down their rankings. To help you avoid committing an SEO faux-pas and undermining your site, we’d like to share some insights into common SEO mistakes and how to sidestep them.
1. Never resort to blackhat SEO
The term ‘blackhat SEO’ refers to search engine optimisation techniques that exploit loopholes in search engines’ algorithms instead of helping you create prominent, appealing content. For example, some business owners create a set of websites that all link to each other (known as a link farm) to make it appear as though their sites have large numbers of inbound links. Blackhat techniques like this one can boost your page-rank in the short-term, which is why they are so tempting. However, because they do not focus on building content that users want to read, they will not help you convert visitors to customers. Furthermore, your viewers are likely to leave your site quickly, thus driving up your bounce rate and causing you to sink lower in the SERPs. Finally, if a search engine notices that you are using blackhat techniques, you will be penalised heavily. Using these techniques is a common mistakes, especially for business owners who are eager to rapidly increase their rank. However, the use of blackhat SEO is never advisable. Play by the search engines’ rules, instead: you are far more likely to reap the long-term rewards.
2. Don’t forget to localise your keywords and create long-tail keywords
Many business owners attempt to compete for major, popular keywords in the SERPs. However, ranking for these keywords isn’t easy because there is so much competition for them. If your business is relatively small or new, you can’t expect to rank for the most commonly-used keywords. However, you can rank for longer, more specific keywords because there is less competition for them. For example, if your business sells affordable electronic goods and is based in Bedfordshire, don’t try to rank for “electronic goods” at first. Instead, try to rank for “cheap electronic goods in Bedfordshire”. Individuals who are local to your business are likely to search for that long-tail, localised keyword which means potential customers will find your business. By visiting your page, they will eventually increase your overall page-rank.
3. Don’t forget about tags and meta-data
One of the most common SEO mistakes involves integrating keywords into textual content but not into images and videos. If you fail to add keywords to images and video content, you will be unable to recruit viewers who are carrying out image searches and video searches instead of standard web searches. Obviously, search engines can’t interpret the information in a video or image, so you should always add keywords to these types of content using tags and meta-data.
Here at Beyond Everything, we understand that it’s impossible to cover every possible SEO error in a single blog entry. However, if you can learn to avoid the three mistakes we’ve discussed today, your SEO campaign will be significantly stronger as a result.
Building a compelling and consistent brand identity is one of the most important tasks a business can undertake, regardless of whether it’s a local SME or an international giant. Consumers need to feel that they understand your business’s character in order to feel confident about buying our products or investing your services.
Here at Beyond Everything, we believe that web design and development are crucial for establishing your brand’s identity: your website is easily accessible and can tell customers a great deal about your business. As such, we would like to provide some insight into the ways in which your website’s design and contents can convey your brand identity.
1. Visual design
The way your website looks can dramatically affect the way consumers think about your brand. For example, your site’s colour scheme can have an impact on whether your site is seen as friendly and carefree or more sober and serious. Brighter, more vivid colours can give your brand a sense of youthful energy, whereas a more restrained colour scheme creates the sense that your brand is quiet and respectable. Some hues, such as deep purples and reds, can even create sense of luxury if used wisely.
Meanwhile, your brand’s logo can also be incorporated into your website’s design to reinforce your brand identity: a well-designed logo can convey a great deal of information about how your business sees itself.
Finally, the types of images you use can inform your brand’s online identity. Images can be playful or professional; straight-forward or subtle. You should think very carefully about what each image that appears on your site says about you.
2. Brand voice
The tone of voice you use for your website’s content has an enormous impact on your brand identity. Remember that every piece of content you write for your site is actually a channel for talking to your customers. Think about your word-choices and how you phrase each sentence. Should you use formal language to create the impression that your business is highly professional and trustworthy, or should you use friendly, informal language to create the sense that your business is accessible and approachable? Should you use technical language to show off your business’s expertise in its market sector or language that a layman can easily understand? Consider your target demographic and try to work out what type of language they will respond to.
It’s important to give your prospective customers a way to interact with your business through the site. For example, you may like to use a contact form or live chat feature. The way you interact with your customers on your site is crucial to your brand identity because it tells them whether you’re the kind of brand that takes them seriously. It is important for you to respond promptly and helpfully when they try to get in touch with you. You can also use your brand voice to help reinforce the more subtle aspects of your business’s identity when communicating with customers.
Here at Beyond Everything, we can help you design and develop a website that helps to establish and reinforce your brand identity. Contact us if you would like any further information.
SEO and PPC are two of the most important online marketing tools available to your business. SEO (also known as search engine optimisation) allows you to build up your business’s online visibility through the tactical deployment of keywords, link-building and other techniques that are designed to make your website attractive to search engines’ algorithms. In contrast, PPC (also known as pay per click advertising) is a way of rapidly generating consumer interest through paid adverts, which can appear in the ‘sponsored links’ section of the SERPs or on other, more established websites.
However, many businesses treat their SEO and PPC campaigns as separate projects, which undermines their effectiveness. Here at Beyond Everything, we’d like to provide you with some insight into why it’s important to harmonise and coordinate your SEO and PPC campaigns… and how to do it.
Firstly, it’s important to understand that your business’s online presence is a crucial component of your brand identity. If your PPC ads present one brand identity while your SEO campaign builds another, you may confuse prospective customers, causing them to abandon your site or your business. Alternatively, your SEO efforts and PPC efforts may attract two completely different demographics, at least one of which isn’t well-suited to your products or services. However, by harmonising your PPC and SEO efforts so that they form a single, cohesive campaign, you can create a strong, consumer-friendly brand identity and attract the right customer-base for your business.
There are a wide variety of ways to harmonise your SEO and PPC efforts. For example, it is usually advisable to use the same core keywords in each campaigns in order to attract the same type of customer with both. You should also ensure that your PPC adverts’ colour scheme and graphics match those on your website (which can keep users on your site once they arrive and are therefore crucial to search engine optimisation). You should also include the same brand messages in your PPC and your on-site content. These techniques will help to create a cohesive brand.
Here at Beyond Everything, we offer both SEO services and PPC services. As such, we are perfectly placed to help you create coherent PPC and SEO campaigns that work together seamlessly. If you want to maximise the effectiveness of your SEO and PPC campaign, contact us as soon as possible.
SEO is a process that needs patience to see some visible results. Maybe you are not that patient and want to see some immediate results. Especially if you are a business owner and also have a website for it. There is a solution for it called Pay Per Click. It is a form of internet advertising, in which a website owner puts your website’s link on his/her own website in the form of an attractive title. When this link is clicked and the visitor is directed towards your landing page, a preset amount is paid to that website owner. It is an expensive method and can cost you a lot of money, but the results are immediate and you start to earn more than you spend. First of all, without keyword research you cannot predict how many licks you can expect to get for your budget. Since the average cost per click in Ad words varies in different industries and different keywords, keyword research is the only option you have that can help estimate what your clicks will cost. Keyword research is important even at an early stage of the campaign. This will give you an idea about your average cost and give your campaigns the best opportunity to succeed.
The internet marketing is the new era of marketing. No matter you have an online business or an offline business, you need to promote it on different channels. Nowadays, the best way to advertise your business efficiently is PPC advertisements. PPC stands for pay per click campaign. It is the most important type of internet marketing which has a high return on an investment. This campaign provides an immediate return on your investment and can generate immediate cash flows for your business. Being the most effective way of catching the visitor’s attraction, it demands a solid campaign plan along with the implementation of the campaign. The PPC campaign is carried out by the advertisers. The advertisers need to make payments for the ads published over the internet. The mechanism of the payment is set in such a manner that the advertiser has to pay only when the visitor has clicked on the advertisement to visit the corresponding landing page. While setting up an Ad words search campaign, you need to recognize what you want to actually achieve. When you are setting up ad groups and are in the process of selecting keywords, make sure that the keywords are specific, relevant and are not causing any sort of ambiguity. They should be clear and to the point. When you carry out a keyword research with the goals and objectives of your project in your mind, you are going to able to select keywords that will deliver better results of what you're looking for. When you do a detailed keyword research, you will be able to find relevant keywords that have a good amount of search volume, have a good cost per click, and have greater chances of meeting your campaign goals.
The initial step of PPC campaign is to determine your goal. It totally depends on you that what your goal is. The goal varies from the business to business. The common targeted goals are to increase subscribers, sales or the brand awareness. You should know your direction well before initiating the campaign. If you don’t start with a planned approach, the campaign will lead to the desired results. Defining a budget for a PPC campaign is very important. You should neither allocate small budget nor very large budget. Choosing the suitable budget is the best option. The budget allocated for advertisement is not the expense, rather it is an investment. A successful campaign will eventually yield a greater return on the investment. One of the essence of the PPC campaign is the selection of the right keywords. The promotion of the business can only be done with the appropriate keywords as the searchers search the businesses with the help of the keywords. The keywords should be long tailed, negative and relevant to the business. You should prepare a list of relevant keywords. Conversion Tracking is a very useful and important technique in PPC campaigns. It helps you track that how many of your services were sold through a PPC campaign and helps you determine whether this campaign was worth your investment or not. Don’t choose highly searched keywords unless you have a huge budget for your campaign. Highly searched keywords are targeted by many campaigns, so it means a very tough competition. And to beat this competition you’ll have to spend huge sums of money just to target a single keyword. Don’t underestimate your competitors. Some business owners are willing to pay any amount of money to get their ads placed on top. But don’t be over competitive. Keep it healthy and within your budget. If you are a London based company and looking for PPC on Google, PPC company London, paid search specialists, pay per click London or best PPC service in London and UK, then you must visit www.beyondeverything.co.uk right now!
We hope that this Easter brings your new aspirations and new hopes. Have a blessed, meaningful and joyful Easter!!
May your life be filled with all colours of love and happiness, today and always. Here's wishing you all a Happy Holi filled with sweet moments and colourful memories to cherish forever....Happy Holi!
May your pockets be heavy and your heart be light. May good luck pursue you each morning and night....We wish you all a Happy St. Patrick's Day. May you all have a great day, filled with friends, fun, smiles and beers!!
International Women's Day celebrates the women we all love who manage to keep our world ticking over, whether they're making the tough decisions in the board room, caring for our families and children, or making us laugh over our morning cuppa.
This day recognises all of the things the women in our lives do, and BeyondEverything are proud to pay tribute to our wonderful mothers, sisters, aunts, grandmothers, friends, co-workers and every other woman who makes the slightest difference to our day.
Like and share this post to show your love and appreciation for all of the women in your life!
Like, share or tweet this post to show all your appreciation to the women in your life!
Wishing all Mothers a very Happy Mother's Day. A heartfelt thanks to all mothers for supporting and encouraging Beyond Everything! We will continue to offer discounts to all Entrepreneur mothers for the next 2 weeks! Offer Ends 20th March, 2016.
State Voucher Code: BEMUM2016
We are the blessed people who have the opportunity to live in the era of information and technology. Nowadays, our daily life is totally dependent on the technology. It is not possible to imagine a world without computers especially the internet which has made the world a global village. It will not be less than bewilderment if the advancement in the information technology is retreated. With all its benefits, internet has transfixed everyone around as no one can neglect the allure and enchantments of the internet. The rapid progress in the field forces the world to marvel at the happenings. As the use of the internet is increased, its importance and need has unveiled magnificently. Internet is the network of multiple computer networks. Every computer connected to the internet can communicate with another computer on the internet. This communication usually takes place through the websites and the web browser as a medium. One can access any website on a single click.
The websites are not less than window of shopping. Every business needs a proper website which is not only well designed but it should be optimized too. Optimization here refers to the search engine optimization. SEO is a set of interlinked activities. These activities cover vast areas. Search engine optimization is an integral part of web development. Search engine optimization is a set of tools and techniques for targeting the audience in such a way that your audience can get to your business easily. As it comprises of a set of activities, which synchronize together to give the effective results so it is not a one man task. Commonly, SEO is divided into two categories. The first one is the professional approach, the white hat SEO. On the other hand black hat SEO is illegal and unprofessional way of increasing the rank of the website. In black hat SEO page's rank is increased in the list of search engines through unlawful means that violate the search engine’s terms of service. As it is the done by the professional experts, you should be very choosy while selecting the company or expert.
Search engine optimization (SEO) can bring a tremendous amount of high-intent traffic to your website (people who are actually in the process of searching for things. Things that you're selling, and unlike pay-per click (PPC) marketing, also known as paid search, you don't have to pay every time a visitor reaches your site”. The optimized websites are the search engine friendly and they beat all the other website on the search engine. The page rank of such sites is also increased.
Beyond everything is the company that provides SEO Service in London and UK. The company claims that. “We take your business to greater heights”. It also says that, “We help build better relationships across the globe”. The company not only claims but also proves what it claims. The company has the team dedicated to deliver more than the expectations of the clients. Being the best SEO Service in London and UK, the company thinks outside the box.
The dynamic, young and experienced team work on numerous domains. Ad operations and digital trafficking, PPC, SEO, affiliate marketing, web graphic & designing and social media marketing are some of these domains. The team is well aware of the latest trend in the market. The company believes to keep its team updated to keep the pace with the world. If you’re not already using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account, the new Smart Goals might be the next best thing. Smart Goals are powered by Google Analytics and designed to help businesses that don’t currently have a way to measure conversions and optimize their campaigns. There are thousands of advertisers in this position. The company knows all the ins and outs of Smart goals. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaign. This was revealed in the latest marketers guide and the company is well aware of it. Andy taylor a famous columnist recently wrote an article “How does AdWords' new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)?” this article explains all about search Ads. The company also adopts all these techniques. You can Google hit best seo services company uk, or seo companies to know about the best company. The SEO specialists of Beyond everything SEO are trained at the latest trends. Once you join hands with the company, you will found yourself satisfied with the services of the company. You can also give a look at the website of the company. It has all the relevant details. You will love to visit its each and every section.