Read carefully to ensure that you understand what’s going on in the world of digital marketing and ecommerce in 2015.
Singapore is off to a promising start
Singapore has been found to be a promising ecommerce market for UK retailers who are looking to sell their products and services abroad, according to the latest report by Borderfree. In fact, the country has been named a “very attractive” market for this kind of cross-border ecommerce due to the average household having the highest disposable income in Asia.
Moreover, if you’re thinking of using one of the digital marketing companies, London should look out! As much as 50% of Singaporeans buy from abroad during their online shopping extravaganza.
With this in mind, the country’s current retail ecommerce spending now stands at £2.8 billion with 50% of traffic unsurprisingly coming from mobile devices.
It’s time to advertise to WeChat users
According to a report by GlobalWebIndex; WeChat users are the most active mobile shoppers in the world. The survey of 170,000 users in 32 countries found that 67% had made an online purchase via their mobile compared to just 45% on Whatsapp and 36% on Facebook.
Looks like we need to tell our digital marketing companies in UK to target new users!
WhatsApp excites the younger generations
A report by Nielsen and Economic Times of 15-26 year olds in seven cities in India also found that the younger generations in the country consider the likes of WhatsApp and Facebook to be the most exciting brands in the world.
Making up the rest of their top ten were:
The ecommerce market in India is also set to reach a whopping $100 billion by 2020 – according to predictions from the Confederation of Indian Industry – a huge increase from the $2.9 billion in 2013 due to the digital marketing strategies their digital marketing companies have in place.
Mobile commerce is also popular
What digital marketing companies in UK need to realise is that it doesn’t just stop at ecommerce, but rather m-commerce has also begun to take off in South Korea. In fact, m-commerce now accounts for a third of online purchased made according to a report by McKinsey.
China is also a part of this new phenomenon with mobile commerce increasing by a massive 168% in Q1 year-on-year.
Ecommerce isn’t for everyone
According to a Rackspace survey of 1,000 online shoppers in Australia and New Zealand, a large 45% abandoned their virtual baskets before purchasing while a further 47% had gone to a different website to purchase the same product.
Perhaps more worryingly though 29% of respondents said they had given up on ecommerce completely due to a poor user experience, something experienced digital marketing companies in UK need to improve on.