SEO is a process that needs patience to see some visible results. Maybe you are not that patient and want to see some immediate results. Especially if you are a business owner and also have a website for it. There is a solution for it called Pay Per Click. It is a form of internet advertising, in which a website owner puts your website’s link on his/her own website in the form of an attractive title. When this link is clicked and the visitor is directed towards your landing page, a preset amount is paid to that website owner. It is an expensive method and can cost you a lot of money, but the results are immediate and you start to earn more than you spend. First of all, without keyword research you cannot predict how many licks you can expect to get for your budget. Since the average cost per click in Ad words varies in different industries and different keywords, keyword research is the only option you have that can help estimate what your clicks will cost. Keyword research is important even at an early stage of the campaign. This will give you an idea about your average cost and give your campaigns the best opportunity to succeed.
The internet marketing is the new era of marketing. No matter you have an online business or an offline business, you need to promote it on different channels. Nowadays, the best way to advertise your business efficiently is PPC advertisements. PPC stands for pay per click campaign. It is the most important type of internet marketing which has a high return on an investment. This campaign provides an immediate return on your investment and can generate immediate cash flows for your business. Being the most effective way of catching the visitor’s attraction, it demands a solid campaign plan along with the implementation of the campaign. The PPC campaign is carried out by the advertisers. The advertisers need to make payments for the ads published over the internet. The mechanism of the payment is set in such a manner that the advertiser has to pay only when the visitor has clicked on the advertisement to visit the corresponding landing page. While setting up an Ad words search campaign, you need to recognize what you want to actually achieve. When you are setting up ad groups and are in the process of selecting keywords, make sure that the keywords are specific, relevant and are not causing any sort of ambiguity. They should be clear and to the point. When you carry out a keyword research with the goals and objectives of your project in your mind, you are going to able to select keywords that will deliver better results of what you're looking for. When you do a detailed keyword research, you will be able to find relevant keywords that have a good amount of search volume, have a good cost per click, and have greater chances of meeting your campaign goals.
The initial step of PPC campaign is to determine your goal. It totally depends on you that what your goal is. The goal varies from the business to business. The common targeted goals are to increase subscribers, sales or the brand awareness. You should know your direction well before initiating the campaign. If you don’t start with a planned approach, the campaign will lead to the desired results. Defining a budget for a PPC campaign is very important. You should neither allocate small budget nor very large budget. Choosing the suitable budget is the best option. The budget allocated for advertisement is not the expense, rather it is an investment. A successful campaign will eventually yield a greater return on the investment. One of the essence of the PPC campaign is the selection of the right keywords. The promotion of the business can only be done with the appropriate keywords as the searchers search the businesses with the help of the keywords. The keywords should be long tailed, negative and relevant to the business. You should prepare a list of relevant keywords. Conversion Tracking is a very useful and important technique in PPC campaigns. It helps you track that how many of your services were sold through a PPC campaign and helps you determine whether this campaign was worth your investment or not. Don’t choose highly searched keywords unless you have a huge budget for your campaign. Highly searched keywords are targeted by many campaigns, so it means a very tough competition. And to beat this competition you’ll have to spend huge sums of money just to target a single keyword. Don’t underestimate your competitors. Some business owners are willing to pay any amount of money to get their ads placed on top. But don’t be over competitive. Keep it healthy and within your budget. If you are a London based company and looking for PPC on Google, PPC company London, paid search specialists, pay per click London or best PPC service in London and UK, then you must visit www.beyondeverything.co.uk right now!
With there being so many moving parts to pay per click advertising, many firms choose to take on a PPC company. London businesses are starting to feel the heat due to fierce competition in just about every market and a heck of a lot of geo-targeting is taking place. It can be a stressful time.
In order to create the very best PPC campaign, the ad copy must be spot on, especially when paying for pay per click. London businesses are therefore being smart and outsourcing their campaigns to the professionals, but that doesn’t mean that they shouldn’t be aware of what great ad copy looks like.
When ad copy is done well, firms of all shapes and sizes can reap the benefits of a high click-through rate (CTR), high quality scores and a lower cost per click; all of which are the foundation of a successful PPC campaign.
Here are some top tips on how to create the best ad copy for your campaign:
The length of your ads
Normally, the length of your ad copy will be pre-determined by the character count of the PPC platform you’re using, some of the most common platforms are:
1. Google Adwords – 25 characters for the title, 35 characters for the description and 35 characters for the display URL
2. Bing Ads – 25 characters for the title, 71 characters for the description and 35 characters for the display URL
3. Facebook Ads – 25 characters for the title, 90 characters for the description and 30 characters for the link description
4. LinkedIn – 25 characters for the title, 75 characters for the description
5. Twitter – 140 characters; the length of a standard tweet
The relevance of your ad
If you are implementing a keyword-based search ad you need to be using a keyword you’re aiming for or at least a variation of it within the ad copy; preferably within the title. By doing this you can ensure that your keyword is made bold in your ad, making it stand out to the user.
However, if you’re using social media platforms you must ensure your ad is relevant to your target audience. This could mean ensuring you have the phrase “perfect for small businesses” if SMEs are your target. It’s important to let users know that your ad is relevant to them and their needs.
Sell your product or service
Now that your customer is aware your ad is relevant to them, you need to get them to convert. This is where the ad copy will come in, if you’re unsure about how to do this, be sure to get some guidance from your PPC company. London users want to know why your offering is so unique and better than what others have and this is what you need to explain in your description.
Here, you could focus on competitive prices, next day delivery or bespoke quotes etc. You need to give users a reason to click on your ad.
Call to action
Having a call to action (CTA) is vital so don’t forget to add this in! Some of the most popular CTAs are: “call now” and “get a free quote”.
Consumers love to think as little as possible and by providing a clear CTA you are telling them exactly what to do next.
Always test your ads
It’s important to always test at least two versions of your ad copy so that you know which one works best; this will normally be conducted by your experienced PPC company. London firms must also test a location based ad, for example the location “London” should be placed within the ad copy as this could entice more customers.
It’s vital that you understand what good ad copy looks like before you embark on finding your cheap PPC company. London firms will always face stiff competition when it comes to advertising services and therefore it’s crucial those ads are just right.
Bounce rate is often a true indicator of how engaging your landing pages are to your consumers and is therefore a crucial measurement that should be looked at on a regular basis.
If your landing page is simply a huge block of text, you are extremely likely to have a high bounce rate on that specific page; this is something that will be managed by your PPC company.
London is a huge location to have your PPC switched on in and therefore it is vital that you ensure the page your PPC campaign is leading to is worth the visit from the user.
While it is important that the user views your landing page, the entire point of PPC in general is to ensure the consumer performs a certain action; either to fill in a submission form or call your business.
In order to accomplish this with your pay per click agency, UK businesses should take on board the following tips.
1. Your landing page should be relevant to the keyword search
Relevance is essential to any PPC campaign and is therefore central to the success or failure of the overall promotion of your business.
For example, if you sell beauty products but appear in the SERPs for mobile phone accessories, your bounce rate will be extremely high as this is not what the users will be looking for.
It is absolutely crucial that keyword research has been conducted by your PPC company. London is the location where a great deal of keywords are searched on a regular basis, therefore if you are geo-targeting, it is vital that you are relevant to the keyword searches being made, otherwise you could find your PPC campaign to be very expensive.
2. Target your keywords with a narrow focus
When you are choosing your keywords, it is important to really determine what keywords you would like to be found for. For example - carrying on from the beauty product example - if you sell mascara, you will also want to come up in the SERPs for “mascara” or “black mascara” as well as “beauty products”.
By ensuring your searches are narrow, you can be sure that the users approaching your website have a high chance of turning into a customer.
You will also find long-tail keywords extremely beneficial, for example “moisturising cream for women” to maximise the relevancy of your site.
3. Converting? Ensure there are conversion points on the page
It is important to acknowledge that the user’s attention span is extremely limited and therefore, if they can’t find what they’re looking for in the first few seconds of landing on the page, they’re likely to leave.
If your landing page is simply information about your product, without any call to actions, you’re asking for a bounce. So, always include a prominent call to action on all landing pages to maximise the success of your PPC campaign. This tip will also be advised by your pay per click agency, UK e-commerce businesses should specifically take this on board.
4. Keyword management
After you have had your campaign running for a few weeks, analysis can be conducted on how each keyword is functioning, this is normally done by a top PPC company, London businesses who are geo-targeting should especially take advantage of this service.
This analysis and keyword management should be an ongoing task to ensure that any changes to keywords can be done immediately without wasting time or money.
With these four tips along with a dedicated, professional PPC company, London businesses are sure to find themselves with a successful PPC campaign.
Helping to drive new users to your site and increase brand awareness; online advertising is one of the most important parts of any internet marketing campaign.
With hundreds and thousands of companies like us offering services like pay per click in London, finding a business that specialises in online advertising is easy. What’s not quite as easy is finding one that actually knows what they’re doing!
That’s why we’ve put together this list of online advertising dos and don’ts. A checklist to make sure you and your SEO Company are on the same page.
Whether you’ve opted for a PPC company in London or you’re managing your online ad campaign yourself, spamming your customers with endless banners, pop up boxes and emails is one of the biggest internet advertising campaigns faux pas you can make.
DO make sure your website is worth advertising
As any company offering services like pay per click in London will tell you, the internet is a very competitive place. Once you’ve actually managed to attract new customers to your site, make sure they aren’t put off by poor navigation, out of date information or garish design.
DON’T get stuck in a rut
Employing the services of a PPC company in London is a great way to get your next online advertising campaign off the ground but you mustn’t become complacent. As well as pay per click advertising, try other platforms like social media and blogs to boost your page rankings and ensure both short and long tail keywords are included regularly in anything you publish.
DO be flexible
The internet is one of the most dynamic places in the world and to ensure your ad campaign is a success you’ll need to keep up with the latest innovations and be flexible when it comes to adjusting your marketing strategy.
DON’T get lost in the crowd
As soon as you start talking to companies that offer effective pay per click services in London, you’ll realise how much competition there is for even the most basic keywords and phrases. To make sure your company gets the attention it deserves, make sure your advertising campaign, your website and your services stand out from the crowd.
Why it’s important
By doing a bit of research, choosing a consistent message and finding an innovative company that offers cheap pay per click in London and other online services, you can ensure that your next internet advertising campaign achieves the results you’re aiming for.
Getting visitors to your website will do nothing for your main point here if you're not getting conversions from your traffic. This is why conversion rate optimization is necessary. You must connect as many gaps in your pail as possible to avoid all your effort from going down the stream.
Conversion rate optimization (CRO) is the process of exploring your viewers and their surfing routines, then examining different editions of your website's pages to figure out how best to inform guests toward a transformation and eventually, provide them with what they want and need.
Identifying the right Audience
The first thing in an effective CRO is analysis. Analyze information from Web statistics to see who generally trips you, how they get to you and how they get around within your site. With this information you can make people depending on your prototypical guests able to perspective your website through their sight.
Remember, it's not about what you think performs, it's about what actually performs, and statistics information allows you to focus on your real clients, not just those you think are your clients.
Now that you know your audience, you need to decide your goals for them. Define a conversion based upon your site and its purpose — selling a product, generating leads, customer service, etc. Plot out the step-by-step path to conversion and create a sales funnel so you can see where your customers are dropping off.
Once the research part is over, we need to understand the layout for the web pages that will boost the conversion of the website. The shoppers become buyers once they have decided on one of the handful of sites that sell the product they are shopping for. Which site a user decides to buy from can be based on many factors. This is why CRO and landing page optimization are crucial to sales.
The ultimate goal of a website is conversion, and if done correctly, CRO will also reduce bounce rates and abandoned shopping carts.
Any change made for the purposes of conversion optimization must be tested to fine tune your conversion tunnel and the audience you’re trying to reach.
Keep in mind that visitors without conversion is bad. Appropriate CRO execution includes analysis, determining landing webpages to improve, creating a sequence of changes for them, and substantially examining those changes to find a best-fit-scenario for the viewers you're trying to interact with.
Done efficiently, conversion rate optimization can have a durable impact on the durability of your website and your business. CRO is a constant procedure and can modify at a second's observe. The better prepared you are, and the more in track your are to the objectives of your website.