We are the blessed people who have the opportunity to live in the era of information and technology. Nowadays, our daily life is totally dependent on the technology. It is not possible to imagine a world without computers especially the internet which has made the world a global village. It will not be less than bewilderment if the advancement in the information technology is retreated. With all its benefits, internet has transfixed everyone around as no one can neglect the allure and enchantments of the internet. The rapid progress in the field forces the world to marvel at the happenings. As the use of the internet is increased, its importance and need has unveiled magnificently. Internet is the network of multiple computer networks. Every computer connected to the internet can communicate with another computer on the internet. This communication usually takes place through the websites and the web browser as a medium. One can access any website on a single click.
The websites are not less than window of shopping. Every business needs a proper website which is not only well designed but it should be optimized too. Optimization here refers to the search engine optimization. SEO is a set of interlinked activities. These activities cover vast areas. Search engine optimization is an integral part of web development. Search engine optimization is a set of tools and techniques for targeting the audience in such a way that your audience can get to your business easily. As it comprises of a set of activities, which synchronize together to give the effective results so it is not a one man task. Commonly, SEO is divided into two categories. The first one is the professional approach, the white hat SEO. On the other hand black hat SEO is illegal and unprofessional way of increasing the rank of the website. In black hat SEO page's rank is increased in the list of search engines through unlawful means that violate the search engine’s terms of service. As it is the done by the professional experts, you should be very choosy while selecting the company or expert.
Search engine optimization (SEO) can bring a tremendous amount of high-intent traffic to your website (people who are actually in the process of searching for things. Things that you're selling, and unlike pay-per click (PPC) marketing, also known as paid search, you don't have to pay every time a visitor reaches your site”. The optimized websites are the search engine friendly and they beat all the other website on the search engine. The page rank of such sites is also increased.
Beyond everything is the company that provides SEO Service in London and UK. The company claims that. “We take your business to greater heights”. It also says that, “We help build better relationships across the globe”. The company not only claims but also proves what it claims. The company has the team dedicated to deliver more than the expectations of the clients. Being the best SEO Service in London and UK, the company thinks outside the box.
The dynamic, young and experienced team work on numerous domains. Ad operations and digital trafficking, PPC, SEO, affiliate marketing, web graphic & designing and social media marketing are some of these domains. The team is well aware of the latest trend in the market. The company believes to keep its team updated to keep the pace with the world. If you’re not already using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account, the new Smart Goals might be the next best thing. Smart Goals are powered by Google Analytics and designed to help businesses that don’t currently have a way to measure conversions and optimize their campaigns. There are thousands of advertisers in this position. The company knows all the ins and outs of Smart goals. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaign. This was revealed in the latest marketers guide and the company is well aware of it. Andy taylor a famous columnist recently wrote an article “How does AdWords' new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)?” this article explains all about search Ads. The company also adopts all these techniques. You can Google hit best seo services company uk, or seo companies to know about the best company. The SEO specialists of Beyond everything SEO are trained at the latest trends. Once you join hands with the company, you will found yourself satisfied with the services of the company. You can also give a look at the website of the company. It has all the relevant details. You will love to visit its each and every section.
SEO isn’t about simply creating good content for the search engines to index. There’s much more to it.
What many fail to realise is that content marketing and SEO can work incredibly well together when executed properly. With a good strategy in search engine optimisation, London firms can guarantee their content marketing efforts won’t be wasted.
So what are you waiting for? Here are eight ways in which your content marketing plan and SEO campaign can work hand in hand.
1. Creating original, quality content
While thin or spun content may have worked for Google’s crawling spiders many years ago – it doesn’t now. Weak content that’s produced to make up the numbers will not work from a content marketing perspective simply because it won’t attract and engage readers.
Instead, you will find that many SEO companies in London will create original and engaging content that will set you apart from your competitors as it gives search engines something to index that can’t be found anywhere else.
This will in turn keep your audience engaged and more likely to share your innovative content.
2. Evergreen content and SEO
Creating evergreen content is a fantastic strategy for improving SEO and search engine rankings along with making your website much more useful to the user.
SEO companies in London will often recommend creating a good amount of this kind of content along with more time specific articles in order to improve traffic and Google rankings.
3. Keyword research
Keyword research is absolutely vital for content marketing and SEO to work well together.
To begin with, the quality has to be in the content you produce but you should also ensure that the content – complete with the keywords – gets the exposure it deserves.
In order to do this you should ensure that your content contains exact match terms and long tail keywords to answer search queries effectively.
4. Monitor keyword goals
Once you’ve created the content with the targeted keywords, it’s now time to work out whether it’s boosting your SEO success.
Now, most SEO companies in London will provide you with regular reports and analysis but you should be keeping your eye on this. Don’t expect to see results overnight however as many keywords could be quite competitive and take some time to yield positive results.
5. Link building
Good content attracts good links so keep this in mind! Ensure your quality content is distributed properly and you’ll have no problem building on your backlink profile.
6. Internal linking
Content is fantastic for SEO when it comes to internal linking. For example, if you’re posting an article on your blog then ensure you link using anchor text to another page on your website.
This increases dwell time and encourages further exploration of the site.
Always measure the effects your content has had on your SEO goals. You can do this via a number of useful tools including Google Analytics and find out if there were any increases in traffic or changes to bounce rate.
8. Content headlines
Your content headlines should always be descriptive and interesting – something that’s going to make users want to click, read and share the article. Most experienced SEO companies in London can advise on this to help you along the way.
SEO and content are distinct disciplines that require different skills and knowledge however they do work extremely well together when performed correctly. As a result, most good SEO companies in London will often provide both services in order to really improve your campaign.
It’s safe to say that link-building has a somewhat seedy past but it isn’t dead just yet.
In fact, according to the most recent Search Marketing Expo Advanced conference, link-building is still one of the top three website ranking factors when it comes to SEO and that is why it’s still a used method among SEO companies. UK advertising has evolved and in that sense so has SEO but link-building is still a crucial part of ranking success.
Link-building works in 2015
Despite the controversy, back links are still highly correlated to search engine ranking results and this has been proven time and time again. In other words, you need links if you want to rank higher on Google – or any search engine for that matter – however, what makes the difference is the type of links you have and that’s where your SEO company in London will come in.
If they are based in London – and you are too – they will be able to ensure you get links from local websites, further boosting your local SEO.
Ranking was never quite so difficult, in fact, all you needed were links, and they didn’t have to be authoritative ones. However, things have changed and now it’s all about how good your links are, in other words; it’s about quality and not quantity.
The most difficult aspect of SEO is keeping up to date with the latest Google algorithms. This is what separates good SEO from the bad. It is the responsibility of your SEO company in London to keep up with these ever-changing rules and regulations, but it can help if you read up about them also.
Content marketing is a saviour
Content marketing is the safest and most effective method of link-building. Fact. As long as you are creating good, interesting content that will engage the reader, there is no reason you won’t attract links from elsewhere.
While the future of content marketing has been up in arms over the past few months, one thing is for certain and that is that content works for SEO; so don’t stop! Whether you’re creating your own content or you are outsourcing it don’t worry, just be sure to choose a good SEO company. London is a competitive market and therefore, it’s crucial that you choose a well established firm.
The bottom line for link-building in 2015 is that you need a good strategy and it’s recommended that you leave it down to your professional SEO company. London firms need to be on the ball when it comes to keeping up with competition and sometimes that means leaving it to the professionals. Whatever you choose to do this year for your SEO campaign, be sure not to leave out link-building.
Creating your very own SEO strategy isn’t a new challenge for businesses in London but it is a difficult one and if the basics are wrong, it could end up costing firms a fortune.
While understanding SEO itself can be tricky, it’s also important to keep up to date with its ever evolving nature. For example; Google is constantly updating their algorithm which will have a huge impact on any website and that’s why it’s important to ensure you have a good, professional SEO services company. UK firms are beginning to feel the pressure of fierce competition and that’s why so many are unsurprisingly turning to SEO.
By choosing one of the best SEO companies London has to offer you can be sure you won’t be making these 10 SEO mistakes when you design your strategy.
1. Forgetting mobile users
More and more businesses continue to run SEO campaigns without even considering mobile users and mobile traffic which is a key component within any strategy.
2. Poor website structure
When designing your website structure it’s important to keep SEO and search in mind as it will ensure your website is even and unique, leading it to rank higher. With this in mind, it’s important to ensure you call upon one of the SEO companies London has available for any advice or guidance.
3. Poor objectives
You can’t simply measure your SEO success by your rankings, yet that’s what firms will often do if they don’t have an SEO company guiding them. A good SEO campaign will be broken down into quarterly segments to be reviewed.
4. Duplicate tags and meta-data
Just like all content must be unique so do tags and meta-data. If Google sees that your meta or tags are duplicate you will never succeed on its search engine ranking.
5. Carrying out a site migration without telling Google
Never do this. If you’re choosing to migrate your website onto a new domain or re-launching it on a new platform – with new URLs – you should be informing Google. This will prevent any 404s or 301 redirects and therefore save your SEO campaign.
6. Forgetting to use Webmaster Tools
While your firm may be spending hours and money on cutting tech for your website, it will all mean nothing without using Webmaster Tools properly. In fact, Webmaster Tools is so important that many SEO companies rely solely on it to inform them of any technical issues.
7. Not updating sitemaps
Your sitemap is crucial and therefore it’s important to constantly be updating it if you have new pages/URLs as it will update the search engines that these pages exist.
8. Moving a website to a new platform without considering SEO
BIG mistake! The best thing to keep in mind is that no matter what you choose to do with your website, you should have SEO in the back of your mind. If you get this migration wrong, you won’t only lose rankings but also traffic and conversions.
9. Duplicate content
Your SEO company will drum this into you; never use duplicate content!
10. Underestimating the time it takes to deliver SEO
Whether you handle your SEO campaign internally or externally you should be aware of the time and money it takes to deliver it successfully. By choosing one of the professional SEO companies London has on offer you can be sure of regular updates on progress which can become extremely handy.
Whether you decide to use one of the cheap SEO companies London has or manage your SEO internally, beware of making these mistakes!
While it’s important to choose a trustworthy SEO services company, UK firms must first understand themselves, how SEO works and the essentials behind achieving success from their campaign.
Search engine optimisation or SEO is one of the most successful ways to attract visitors and potential customers to your website.
With millions of people using search engines like Google everyday to find what they’re looking for, it’s more important than ever before to have a fully optimised website to ensure you don’t miss out on any potential customers; hence why many businesses choose to use SEO companies. London is a hotspot for businesses but so few really understand how to run a successful SEO campaign, in light of this, here are a few tips on how to achieve real SEO success.
The best way to think about SEO is simply PR to your website.
Tip 1: Keyword research
Customers are searching for your products and services online however in order to rank in the SERPs for what you offer you must find out what they are inputting into Google. This is where keyword research comes in and is usually carried out by SEO companies. London firms will also find they should place the location “London” behind any key terms in order to generate localised traffic.
The best tool to use when conducting your keyword research is the Google Adwords Keyword Tool where you can find out how many searches each word receives and target the most searched terms.
Tip 2: Great content
Once you have found out what customers are searching for you can ensure you are creating good quality content that matches. Upon creating your web page it’s important that all content created is interesting and unique; would you want to read it? Does it add value to your website?
Content on the website can be created by successful SEO companies; London firms therefore don’t need to panic about doing this your end.
Tip 3: Make your website accessible
Once you have created your content and placed it online, it’s important to ensure search engines can actually find it, if not, you’ve just wasted precious time. In order for search engines to be able to crawl your website you must have a sitemap in place and submit this to Google Webmaster Tools.
Upon doing this you should notice that your website is being crawled by the search engine and as a result, beginning to rank higher than before.
Tip 4: Build some links
Link building is essential for SEO to be a success and as a result, this is largely why you will turn to SEO companies. London business directories are a great way to begin building your public profile and getting your website some link love so begin there (if you’re based in London of course!).
While you’re link building it’s also essential that you complement this with social media; the more social you are the more link love you will receive.
While there is a lot to SEO, there are a number of SEO companies in London that will be able to provide you and your business with the tools and techniques you need.
Content is king in SEO. However, when it comes to creating quality content that will benefit an SEO campaign, many organisations simply don’t know what they need to do or the importance of it and this is just one reason so many businesses are opting for an SEO company in London.
Google recently leaked their latest version of Google’s Quality Rating Guidelines – which they use to determine the quality of your website – providing information on how the search engine determines the quality of your website. Information that SEO companies in UK will no doubt be aware of.
Here, we will look at how to create content that will affect your SEO campaign in a positive way, giving Google something interesting to read, ultimately leading to your website climbing the search engine ladder to the number one position.
Content must highlight your site’s purpose
One of the main aspects Google will consider when determining your website’s quality is its purpose. Determining the purpose of a website will help Google understand its audience which in turn will ensure it appears for the relevant audience and search terms.
Content is key to ensuring Google understands what your website is and why it’s live, you can do this by writing an “about us” page or having a blog. Your SEO company in London will be able to advise you on the structure of your site.
No matter what your website’s function is, it’s vital that you include this within your content.
What is your site’s format?
The other way Google will determine the quality of your website is based on how the overall site is constructed. Google breaks all content on each page into three categories: Main Content, Supplementary Content and advertisements.
The main content section of each page is simply the body of the web page, which usually contains information that explains the page’s purpose. This could include an article, a blog post or product information.
This section of the page should be easy to recognise from the users point of view, while the content should be informative and at least 500 words to ensure Google provides you with a higher quality rating.
The supplementary content within a web page will include any information separate from the main content that functions to help the user or enhance the user experience. This can include headers, footers, navigation bars, related articles or posts etc.
Advertisements are simply any content or links included on your web page for the simple purpose of making money. These ads can negatively affect a site’s quality rating if it distracts the user.
SEO content tips
Now that you understand how Google rates your content to decide how trustworthy your website is, it’s important to ensure both you and your SEO company in London understand how to create the best, top quality content, here are some useful tips:
1. Before you begin, plan what you’re going to write
2. Try to schedule blog posts for certain days of the week to ensure your website is always getting fresh content for Google to crawl
3. Ensure your content is interesting and of value to your users and target audience
4. Research your audience and provide them with what they want; provide clear information and stick to the point, try to steer clear of sales pitches
5. Think of the user experience, if your content is over 1,000 words you should think about adding images and widgets
6. Always proof your work to ensure there are no mistakes or spelling errors as that can make you appear unprofessional and untrustworthy
Content is essential to any SEO campaign and by choosing a professional SEO company in London and writing quality content you’re sure to benefit from SEO success!
For most online businesses search engine traffic is really important and a vital part of their business and sales model.
However, achieving high rankings on Google isn’t as easy as it used to be as many things have changed, meaning the more spammy links you have, the more you’re likely to be penalised.
Whether you are using a UK SEO company to help you along your way or are choosing to do it in house, it’s important to understand and acknowledge the power a penalty can have on your website. According to Google’s SEO guru, Matt Cutts, Google is initiating over 400,000 manual actions every single month so it’s important to ensure you are practising good SEO.
Here we are going to talk you through the two main Google algorithms set to potentially destroy any website that is practising the wrong SEO methods: Panda and Penguin. They sound pretty cute and adorable right? You couldn’t be more wrong.
While there are a variety of London SEO services available who can educate you, it’s worth reading on...
What is Google Panda?
The Google Panda update is here. It’s inevitable. And it won’t stop. This is one of Google’s most well known search engine algorithms, known very well for removing businesses from Google.
This algorithm is based around spam content and keyword stuffing on your website and your blog, while any UK SEO company will discourage this; many websites do it without even noticing.
Here are five key tips to help you combat the Panda algorithm and keep your website safe:
1. Separate your low quality content – you can do this by blocking the indexing of any low quality content on your website. You should also double check whether your website has any duplicate content or H1/H2 tags and change this
2. Focus on unique content – the whole point of Panda is to stop content farms from duplicating and spinning content, so steer clear of this
3. Concentrate on authority – trust and authority matter to Panda so keep this in mind. This should also be acknowledged when you are link building
4. Don’t over advertise – It’s important to ensure that you don’t have too many ads on your website as this can reduce page load speed and user experience
5. Track Panda updates – It’s really important to keep on top of the latest algorithms. So study the latest updates and try to cater for the next one; your UK SEO company should be able to do this for you
What is Google Penguin?
Google Penguin update is largely based upon those websites that are spamming the search results by purchasing bad links and practising black hat SEO. Once the Penguin algorithm is rolled out you will see a large number – if not all – of websites practising this method removed from the search results all together or simply demoted.
Here are three tips to help you keep Penguin safe:
1. Don’t purchase spammy links – stay well away from any purchased links as this will be caught by the algorithm immediately and ruin your SEO campaign
2. Link build carefully – when beginning your link building strategy you should only be working with high quality websites that have a higher page rank than your own. Steer clear of any discredited and spammy websites as this will cause you to get hit by the next update
3. Good content – the best way to get authoritative sites and bloggers to link to your website is to create fresh, unique content that they will want to share.
It is really important that you remain on top of Google’s game and ensure that you know what they are planning for their next attack.
The best UK SEO company can help you with this and there are plenty of affordable options available for those interested in these services.
Any good UK SEO company will ensure that your campaign is as organic and natural as possible without employing any black hat tricks. So, be sure to keep researching what is going on in the SEO fore and keep pumping out that quality content to get the attention you want...for the right reasons.
Search engine optimisation (SEO) has the ability to empower small to medium sized businesses (SMEs) due to its ability to provide your website with exposure online. With 93% of user experiences beginning with the use of a search engine, SEO can be an important step in the right direction for many smaller organisations.
With the large number of SEO services in London readily available, there is no reason for any organisation to be lagging behind when it comes to search engine rankings.
What is SEO?
For those who are new to the fore of digital marketing for a smaller business, here is everything you need to know about search engine optimisation. London firms are increasingly employing the use of SEO and geo-targeting in a plight to compete with the vast number of organisations in the local area.
Getting placed at the top of the Google search results (SERPs) will depend largely on the quality of your website and your relevance to the keyword being searched. It will also depend on the content you have on your website along with how it is presented and organised.
Other facts that can impact your SEO status will be the number and quality of back links you have pointing to your website. Back links simply serve as signals to Google to demonstrate how popular you are. However, if these back links are of poor quality, Google will assume your website is also in the same league.
Why should SMEs practise SEO?
The majority of consumers will use a search engine to find the product of service they are after and as a result, it is important for SMEs to take advantage of the SEO services in London and begin practising this form of advertising. SEO, like PPC, will provide your website with a great deal more exposure to the user, meaning they are more likely to see and click on your website.
Moreover, the more natural, organic SEO you practise, the more authority your website will gain; raising its profile and rankings on Google and other search engines.
Find your keywords
Once you have finally given in to the benefits search engine optimisation can bring and chosen what SEO services in London you want to use; it’s time to find your keywords. Choosing your keywords is a huge part of any SEO and indeed, PPC campaign, so it’s really important to get this right and spend time on it.
If you own a local business you will understand the challenges that come with a geo-targeting SEO campaign that can test even the best SEO company. UK businesses are coming to rely upon geo-targeting SEO strategies more than ever before due to the change in user attitudes and behaviour.
More users would prefer to use a local company or business and are therefore searching in their local proximity for just what they need.
As a result, it’s important for businesses to be at the top of their game and ensure their business is everywhere their potential customers are.
Local rankings are different
Most SEO companies in UK will teach you all you have to know with regards to how companies are ranked when it comes to local SEO. However, just as a quick tip, these are the ranking facts you need to take on board:
· On-page signals – 21%
· Link signals – 18.3%
· External local signals – 15.5%
· Business signals – 14.7%
· Review signals – 9.8%
· Personalisation – 8.4%
· Behavioural/mobile signals – 6.9%
· Social signals – 5.8%
In order to be successful in your local campaign, SEO companies in UK will focus predominantly on reviews, local citations and local NAP (name, address and phone number) citations rather than link building.
Here are some quick steps to get you on your way:
1. Add your business to Google
If you haven’t done this already, you need to claim your business on Google to ensure it comes up in the local business searches. Once you have set this up, you should include the following:
· Add a long, unique business description including links
· Choose the correct category for your business
· Upload as many business photos as you can
· Add a local phone number
· Add your business address; ensure this is consistent with what is on your website
· Add your opening times
2. Get NAP citations
NAP citations are a hot topic with even the best SEO company. UK business should always be consistent when it comes to gaining NAP citations and this is advice you can expect from all experts.
You should ensure that you have your full NAP across every page of your website; this could be at the bottom or the top; wherever you choose.
You should then ensure you have schema mark up which you can get via going to schema.org. This will provide all search engines with your NAP information to help with local search rankings.
3. Gain local reviews
Reviews are vital to climbing the ranking ladder and making it to number one. By ensuring that you choose the best SEO company, UK organisations will be provided with all the information they need on how to gain the maximum amount of reviews. However, don’t just focus on getting reviews to your Google places page; focus on using Yelp, Yellow Pages and other local directories.
4. On page local SEO factors
It is important to acknowledge that on-page factors will also contribute to your ranking success and therefore, it is worth knowing that by including your keyword and the location in H1 and H2 tags throughout your site, you can increase your rankings.
For example: Washing Machines in London
You can also add this format to URLs and ALT tags to help boost your Google presence.
When choosing what company to work with, it is essential that you understand their methods and reasoning behind any changes they make to your website. By choosing the very best SEO company, UK businesses both large and small are sure to prosper with the use of local SEO. 2 Hqjkfdngrhgdffvrrfuiolio;o;o
Many companies are aware they need an SEO company on board to help with their search engine optimisation however; ensuring your company of choice understand your needs can be a hefty task.
Businesses have slowly begun to recognise the importance of SEO to their overall business needs and requirements, especially in terms of sales.
As a result, the demand for SEO services has dramatically increased however, it is vital that you understand exactly what you wish to gain from your SEO programme before you begin one with your SEO company. London, UK, businesses are finally coming to terms with the importance of search engine optimisation; so, we have identified three key factors that are crucial when highlighting your needs to your SEO company:
1. Tell them your business goals
Before you begin your SEO it’s really important that you tell your company of choice what your business goals are and the ROI you’re expecting. Without this information, they may as well be going in blind.
Rather than basing your goals around rankings and levels of traffic, focus on the important stuff – like sales. Once you’ve done this you’ll know exactly what your SEO needs are and your choice of the best SEO company in London will be able to tailor their programme to that.
If you can, try to decide your needs before meeting with your SEO guru – for example: do you want to build brand awareness? Gain visibility locally? Fix a Google penalty? Each of these needs will require a different SEO strategy.
2. Inform them of the current performance of your website
In your initial meeting with your SEO company it is crucial that you discuss the current performance of your website. If your SEO team don’t know what they’re up against, they can’t fix the problem. Even the very best SEO company in London will require information on your traffic, bounce rate and index status before they begin their work.
When looking at the current activity of your site, try to go back as far as you can. You may find trends in there that can prove to be beneficial to your SEO strategy. By understanding, yourself, what your site needs; you can come up with a realistic budget.
3. Be honest about your resources
Don’t tell your SEO company that you have a vast amount of resources at the ready when you really don’t. This includes the budget you have in mind and the people in your team you have available to help the SEO company. Even best local SEO company in London will require help from you as a company from time to time.
So, if you need content for your site, be sure to tell your SEO company that this is the case. If you’ve chosen the best and cheapest SEO company in London they will have a range of editors available to help with this shortfall. By keeping these three tips in mind, you’ll have no problem explaining your business needs to your SEO company.