If you own a local business you will understand the challenges that come with a geo-targeting SEO campaign that can test even the best SEO company. UK businesses are coming to rely upon geo-targeting SEO strategies more than ever before due to the change in user attitudes and behaviour.
More users would prefer to use a local company or business and are therefore searching in their local proximity for just what they need.
As a result, it’s important for businesses to be at the top of their game and ensure their business is everywhere their potential customers are.
Local rankings are different
Most SEO companies in UK will teach you all you have to know with regards to how companies are ranked when it comes to local SEO. However, just as a quick tip, these are the ranking facts you need to take on board:
· On-page signals – 21%
· Link signals – 18.3%
· External local signals – 15.5%
· Business signals – 14.7%
· Review signals – 9.8%
· Personalisation – 8.4%
· Behavioural/mobile signals – 6.9%
· Social signals – 5.8%
In order to be successful in your local campaign, SEO companies in UK will focus predominantly on reviews, local citations and local NAP (name, address and phone number) citations rather than link building.
Here are some quick steps to get you on your way:
1. Add your business to Google
If you haven’t done this already, you need to claim your business on Google to ensure it comes up in the local business searches. Once you have set this up, you should include the following:
· Add a long, unique business description including links
· Choose the correct category for your business
· Upload as many business photos as you can
· Add a local phone number
· Add your business address; ensure this is consistent with what is on your website
· Add your opening times
2. Get NAP citations
NAP citations are a hot topic with even the best SEO company. UK business should always be consistent when it comes to gaining NAP citations and this is advice you can expect from all experts.
You should ensure that you have your full NAP across every page of your website; this could be at the bottom or the top; wherever you choose.
You should then ensure you have schema mark up which you can get via going to schema.org. This will provide all search engines with your NAP information to help with local search rankings.
3. Gain local reviews
Reviews are vital to climbing the ranking ladder and making it to number one. By ensuring that you choose the best SEO company, UK organisations will be provided with all the information they need on how to gain the maximum amount of reviews. However, don’t just focus on getting reviews to your Google places page; focus on using Yelp, Yellow Pages and other local directories.
4. On page local SEO factors
It is important to acknowledge that on-page factors will also contribute to your ranking success and therefore, it is worth knowing that by including your keyword and the location in H1 and H2 tags throughout your site, you can increase your rankings.
For example: Washing Machines in London
You can also add this format to URLs and ALT tags to help boost your Google presence.
When choosing what company to work with, it is essential that you understand their methods and reasoning behind any changes they make to your website. By choosing the very best SEO company, UK businesses both large and small are sure to prosper with the use of local SEO. 2 Hqjkfdngrhgdffvrrfuiolio;o;o