Search engine optimisation or SEO is one of the most successful ways to attract visitors and potential customers to your website.
With millions of people using search engines like Google everyday to find what they’re looking for, it’s more important than ever before to have a fully optimised website to ensure you don’t miss out on any potential customers; hence why many businesses choose to use SEO companies. London is a hotspot for businesses but so few really understand how to run a successful SEO campaign, in light of this, here are a few tips on how to achieve real SEO success.
The best way to think about SEO is simply PR to your website.
Tip 1: Keyword research
Customers are searching for your products and services online however in order to rank in the SERPs for what you offer you must find out what they are inputting into Google. This is where keyword research comes in and is usually carried out by SEO companies. London firms will also find they should place the location “London” behind any key terms in order to generate localised traffic.
The best tool to use when conducting your keyword research is the Google Adwords Keyword Tool where you can find out how many searches each word receives and target the most searched terms.
Tip 2: Great content
Once you have found out what customers are searching for you can ensure you are creating good quality content that matches. Upon creating your web page it’s important that all content created is interesting and unique; would you want to read it? Does it add value to your website?
Content on the website can be created by successful SEO companies; London firms therefore don’t need to panic about doing this your end.
Tip 3: Make your website accessible
Once you have created your content and placed it online, it’s important to ensure search engines can actually find it, if not, you’ve just wasted precious time. In order for search engines to be able to crawl your website you must have a sitemap in place and submit this to Google Webmaster Tools.
Upon doing this you should notice that your website is being crawled by the search engine and as a result, beginning to rank higher than before.
Tip 4: Build some links
Link building is essential for SEO to be a success and as a result, this is largely why you will turn to SEO companies. London business directories are a great way to begin building your public profile and getting your website some link love so begin there (if you’re based in London of course!).
While you’re link building it’s also essential that you complement this with social media; the more social you are the more link love you will receive.
While there is a lot to SEO, there are a number of SEO companies in London that will be able to provide you and your business with the tools and techniques you need.