Content is king in SEO. However, when it comes to creating quality content that will benefit an SEO campaign, many organisations simply don’t know what they need to do or the importance of it and this is just one reason so many businesses are opting for an SEO company in London.
Google recently leaked their latest version of Google’s Quality Rating Guidelines – which they use to determine the quality of your website – providing information on how the search engine determines the quality of your website. Information that SEO companies in UK will no doubt be aware of.
Here, we will look at how to create content that will affect your SEO campaign in a positive way, giving Google something interesting to read, ultimately leading to your website climbing the search engine ladder to the number one position.
Content must highlight your site’s purpose
One of the main aspects Google will consider when determining your website’s quality is its purpose. Determining the purpose of a website will help Google understand its audience which in turn will ensure it appears for the relevant audience and search terms.
Content is key to ensuring Google understands what your website is and why it’s live, you can do this by writing an “about us” page or having a blog. Your SEO company in London will be able to advise you on the structure of your site.
No matter what your website’s function is, it’s vital that you include this within your content.
What is your site’s format?
The other way Google will determine the quality of your website is based on how the overall site is constructed. Google breaks all content on each page into three categories: Main Content, Supplementary Content and advertisements.
The main content section of each page is simply the body of the web page, which usually contains information that explains the page’s purpose. This could include an article, a blog post or product information.
This section of the page should be easy to recognise from the users point of view, while the content should be informative and at least 500 words to ensure Google provides you with a higher quality rating.
The supplementary content within a web page will include any information separate from the main content that functions to help the user or enhance the user experience. This can include headers, footers, navigation bars, related articles or posts etc.
Advertisements are simply any content or links included on your web page for the simple purpose of making money. These ads can negatively affect a site’s quality rating if it distracts the user.
SEO content tips
Now that you understand how Google rates your content to decide how trustworthy your website is, it’s important to ensure both you and your SEO company in London understand how to create the best, top quality content, here are some useful tips:
1. Before you begin, plan what you’re going to write
2. Try to schedule blog posts for certain days of the week to ensure your website is always getting fresh content for Google to crawl
3. Ensure your content is interesting and of value to your users and target audience
4. Research your audience and provide them with what they want; provide clear information and stick to the point, try to steer clear of sales pitches
5. Think of the user experience, if your content is over 1,000 words you should think about adding images and widgets
6. Always proof your work to ensure there are no mistakes or spelling errors as that can make you appear unprofessional and untrustworthy
Content is essential to any SEO campaign and by choosing a professional SEO company in London and writing quality content you’re sure to benefit from SEO success!