Businesses have slowly begun to recognise the importance of SEO to their overall business needs and requirements, especially in terms of sales.
As a result, the demand for SEO services has dramatically increased however, it is vital that you understand exactly what you wish to gain from your SEO programme before you begin one with your SEO company. London, UK, businesses are finally coming to terms with the importance of search engine optimisation; so, we have identified three key factors that are crucial when highlighting your needs to your SEO company:
1. Tell them your business goals
Before you begin your SEO it’s really important that you tell your company of choice what your business goals are and the ROI you’re expecting. Without this information, they may as well be going in blind.
Rather than basing your goals around rankings and levels of traffic, focus on the important stuff – like sales. Once you’ve done this you’ll know exactly what your SEO needs are and your choice of the best SEO company in London will be able to tailor their programme to that.
If you can, try to decide your needs before meeting with your SEO guru – for example: do you want to build brand awareness? Gain visibility locally? Fix a Google penalty? Each of these needs will require a different SEO strategy.
2. Inform them of the current performance of your website
In your initial meeting with your SEO company it is crucial that you discuss the current performance of your website. If your SEO team don’t know what they’re up against, they can’t fix the problem. Even the very best SEO company in London will require information on your traffic, bounce rate and index status before they begin their work.
When looking at the current activity of your site, try to go back as far as you can. You may find trends in there that can prove to be beneficial to your SEO strategy. By understanding, yourself, what your site needs; you can come up with a realistic budget.
3. Be honest about your resources
Don’t tell your SEO company that you have a vast amount of resources at the ready when you really don’t. This includes the budget you have in mind and the people in your team you have available to help the SEO company. Even best local SEO company in London will require help from you as a company from time to time.
So, if you need content for your site, be sure to tell your SEO company that this is the case. If you’ve chosen the best and cheapest SEO company in London they will have a range of editors available to help with this shortfall. By keeping these three tips in mind, you’ll have no problem explaining your business needs to your SEO company.