So what does it look like? This snippet reveals up as an extra line in a search engines listing, placed between the headline and information written text as the description.
In other words, Rich Snippet increases the size and value of your record on a SERP to show additional, user-targeted details.
As a conclusion, You can entice more eyes, more mouse clicks, and more conversions to your site.
Seems like Google itself allowing webmasters to promote their website by the usage of few HTML codes to improve their listings on search engine result pages.
It’s an opportunity to improve the transformation rate through improved exposure in the search engines. As Tim O’Reilly noticed when Google first combined out Rich Snippets: (excerpts from his release):
Rich Snippets are still relatively unusual in Google search results. This makes a chance of an aggressive advantage and improved exposure that can be beneficial for any Web site containing the appropriate type of content that user is looking for. I suggest that it’s a chance not to be skipped.