Search engine optimisation (SEO) has the ability to empower small to medium sized businesses (SMEs) due to its ability to provide your website with exposure online. With 93% of user experiences beginning with the use of a search engine, SEO can be an important step in the right direction for many smaller organisations.
With the large number of SEO services in London readily available, there is no reason for any organisation to be lagging behind when it comes to search engine rankings.
What is SEO?
For those who are new to the fore of digital marketing for a smaller business, here is everything you need to know about search engine optimisation. London firms are increasingly employing the use of SEO and geo-targeting in a plight to compete with the vast number of organisations in the local area.
Getting placed at the top of the Google search results (SERPs) will depend largely on the quality of your website and your relevance to the keyword being searched. It will also depend on the content you have on your website along with how it is presented and organised.
Other facts that can impact your SEO status will be the number and quality of back links you have pointing to your website. Back links simply serve as signals to Google to demonstrate how popular you are. However, if these back links are of poor quality, Google will assume your website is also in the same league.
Why should SMEs practise SEO?
The majority of consumers will use a search engine to find the product of service they are after and as a result, it is important for SMEs to take advantage of the SEO services in London and begin practising this form of advertising. SEO, like PPC, will provide your website with a great deal more exposure to the user, meaning they are more likely to see and click on your website.
Moreover, the more natural, organic SEO you practise, the more authority your website will gain; raising its profile and rankings on Google and other search engines.
Find your keywords
Once you have finally given in to the benefits search engine optimisation can bring and chosen what SEO services in London you want to use; it’s time to find your keywords. Choosing your keywords is a huge part of any SEO and indeed, PPC campaign, so it’s really important to get this right and spend time on it.