It’s safe to say that link-building has a somewhat seedy past but it isn’t dead just yet.
In fact, according to the most recent Search Marketing Expo Advanced conference, link-building is still one of the top three website ranking factors when it comes to SEO and that is why it’s still a used method among SEO companies. UK advertising has evolved and in that sense so has SEO but link-building is still a crucial part of ranking success.
Link-building works in 2015
Despite the controversy, back links are still highly correlated to search engine ranking results and this has been proven time and time again. In other words, you need links if you want to rank higher on Google – or any search engine for that matter – however, what makes the difference is the type of links you have and that’s where your SEO company in London will come in.
If they are based in London – and you are too – they will be able to ensure you get links from local websites, further boosting your local SEO.
Ranking was never quite so difficult, in fact, all you needed were links, and they didn’t have to be authoritative ones. However, things have changed and now it’s all about how good your links are, in other words; it’s about quality and not quantity.
The most difficult aspect of SEO is keeping up to date with the latest Google algorithms. This is what separates good SEO from the bad. It is the responsibility of your SEO company in London to keep up with these ever-changing rules and regulations, but it can help if you read up about them also.
Content marketing is a saviour
Content marketing is the safest and most effective method of link-building. Fact. As long as you are creating good, interesting content that will engage the reader, there is no reason you won’t attract links from elsewhere.
While the future of content marketing has been up in arms over the past few months, one thing is for certain and that is that content works for SEO; so don’t stop! Whether you’re creating your own content or you are outsourcing it don’t worry, just be sure to choose a good SEO company. London is a competitive market and therefore, it’s crucial that you choose a well established firm.
The bottom line for link-building in 2015 is that you need a good strategy and it’s recommended that you leave it down to your professional SEO company. London firms need to be on the ball when it comes to keeping up with competition and sometimes that means leaving it to the professionals. Whatever you choose to do this year for your SEO campaign, be sure not to leave out link-building.